Overview
What is Drift?
Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey.The platform helps businesses translate conversational data and…
TrustRadius Insights
A great way to drive traffic to your product and produce meetings that convert.
Drift: make sales quickly
The Best Tool To Convert Website Visitors Into Conversions
How Drift has been useful
Drift has been key to driving leads into our funnel
Not What I Expected
Chat box is great to use!
Drift opens the door for your potential clients from your website to your sales desk
Automated Lead Capture and Routing to Sales Team
Best Conversational Marketing in the Market
Drift is easy to use and it promotes our inbound sales!
Complete platform for leading conversional marketing & sales
Drift--The ultimate AI chat tool
Drift AI-based Chat tool for your websites
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
What is Drift?
Drift is presented as a human-centric, AI-powered buyer engagement platform, a platform that automatically listens, understands and learns from buyers to provide individualized and human experiences at every touchpoint of the buying journey. The platform…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Qualified?
Qualified is a conversational sales and marketing platform for Salesforce, which, starting with chatbots and live chat, includes advanced routing and omnichannel alerts, so users can prompt sales reps to take immediate action with their named accounts.
What is Oracle Digital Assistant?
The Oracle Autonomous Digital Assistant PaaS supports building and deploying mobile apps, digital assistants, and intelligent chatbots.
Product Demos
Product Tour - Drift Engage
Product Tour - Bionic Chatbots
Product Tour - Site Concierge
Product Tour - Conversational Marketing
Product Tour - Conversational AI
Product Details
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- Downloadables
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What is Drift?
Drift Screenshots
Drift Videos
Drift Integrations
Drift Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Drift Downloadables
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Reviews and Ratings
(160)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Users have found Drift to be a valuable tool for increasing productivity and driving revenue. By utilizing Drift's conversational marketing chatbots, users have been able to drive and qualify inbound traffic, addressing the friction and time problem associated with forms. With Drift, users can instantly provide information to their inbound audience and capture potential leads, resulting in improved lead generation and contact information collection from site visitors. Sales reps have actively engaged with visitors on the Drift platform, especially after certain interest indicators have been triggered, making lead generation an easy process. Additionally, Drift's playbooks have been used to engage with potential students and partner companies, creating a consistent experience for every visitor. Users have found Drift effective for lead capture and nurturing, contributing to qualified marketing leads and becoming one of the best converting sources of pipeline and bookings.
Drift has proven to be a valuable tool for improving customer satisfaction and increasing revenue. Users have utilized Drift email to flag customer or prospect email responses to marketing communications, allowing for more timely and personalized interactions. The integration of Drift's AI-based chatbot with websites and CRMs has reduced response time and made it easier to handle chat leads. Users have also found Drift helpful in steering possibilities and generating new leads through location-based tasks using automated bots. Whether it is capturing leads from website visitors, managing customer questions in real-time, or accelerating sales cycles, Drift has been an essential chat function used by both marketing and sales teams. From scheduling demos to answering inquiries, qualifying potential leads, and building conversations that lead to increased conversion rates - Drift has enhanced the overall customer experience while significantly boosting sales productivity.
User-Friendly Chatbot Builder: Users have consistently praised the user-friendliness and intuitiveness of the Drift chatbot builder. Many reviewers mentioned that they found it extremely easy to create multiple playbooks and interact with prospects effectively. The intuitive design and user-friendly interface of the platform have contributed to a seamless user experience, allowing users to navigate and understand the tool effortlessly.
Intelligent Targeting Feature: Reviewers were impressed by Drift's intelligent targeting feature, which helps them capture the right leads and filter out irrelevant ones. Several users appreciated the ability to target specific prospects based on various criteria, as it allowed them to personalize their interactions and increase conversion rates. This feature has proven valuable for users in reaching their target audience effectively.
Detailed Analytics Tool: Users highly value the detailed analytics tool provided by Drift. They appreciate being able to make strategic decisions based on data and closely monitor the performance of each playbook. The ability to track and analyze the effectiveness of their chatbot interactions has contributed significantly to their overall success.
Slow and Limited Customer Support: Some users have expressed dissatisfaction with the slow and limited customer support provided by Drift. They feel that the service has become impersonal compared to previous experiences, and they are frustrated by the delayed response times from actual team members.
Bugs and Errors: Several users have encountered bugs and errors while using Drift's software. These issues often occur without any explanation, requiring assistance from the coding team. This can be frustrating for users who rely on a smooth and error-free experience.
Challenging Pricing: A number of reviewers have mentioned that they find Drift's pricing to be significant, especially for those who may not achieve a sufficient return on investment. Some users believe that the pricing could be more affordable, particularly for small and medium-sized firms looking to utilize Drift's services.
When using Drift for chat service integration into a website, users commonly recommend the following:
Take the time to understand the product and carefully set up the logic for maximum efficiency. Users suggest investing time in learning how to use Drift effectively and setting it up correctly to ensure optimal performance.
Utilize additional tools like Zapier for integration and seek recommendations from a Customer Success Manager. Users recommend exploring integrations with other platforms and seeking guidance from a Drift expert to enhance the functionality of the software.
Consider the main goal for website traffic and use Drift's chatbot service accordingly. Users advise spending time building high-quality bots unique to each page on the website, as this can significantly improve engagement with visitors.
Additionally, users mention that Drift may not fully understand SEO and express concerns about the treatment of cancelling subscribers.
Attribute Ratings
Reviews
(1-10 of 10)Best Conversational Marketing in the Market
- User engagement
- A/B testing
- Email capture
- Insights
- Mobile
Drift - Great Marketing/Sales Tool
- Chat
- Site Tracking
- Calendar Link
- Easier user setup
- The calendar link can be slow to populate
- More customizability
Drift helps you capture more leads
- Drift allows you to block users that send obscene things quickly and easily.
- It integrates with Salesforce easily and brings up your contacts quick.
- It allows you to have multiple users and round robins leads to each.
- Drift is very user friendly and easy to use.
- Expand the mobile app and make it more customizable.
- Sometimes the chatbot takes too long to get the chat to a person.
- Active updates in Salesforce could be faster.
Accelerate growth and revenue with Drift
We deployed Drift to address two key challenges that we couldn’t solve with our existing website and tech stack:
1. Site conversion was declining.
2. We needed to level up our ABM strategy to deliver a personalized experience.
It’s used by both our demand gen marketers and inbound SDRs, and has been a perfect platform to unify the two teams so that we can tie together what marketing is doing with how the SDRs are using Drift. It helps us create a better buyer experience that elevates the strength of our brand and removes friction, it empowers our SDRs to engage at the exact right time with the exact right message, and brings our marketing and sales teams into a strategically advantageous alignment. All of this contributes to us earning more qualified leads, a better conversion rate, and a more productive and efficient sales team.
- Easy to implement - we were up on our site in hours.
- Increases the volume and quality of buyer conversations - visitors get to value faster and qualify themselves by chatting in.
- Surfaces relevant experiences and content to people faster based on targeted use cases.
- Brings your brand to the prospect experience to stand out in the market. For example, our mascot Ollie Llama welcoming visitors on the homepage with funny llama.
- We bought Drift for both a sales/marketing and a support use case. Drift radically succeeded as a sales/marketing tool, but wasn't a fit for our support team's needs.
Great Tool for Automating Website Conversation
- Schedule calls/demos
- Automate conversation and push noise away
- Mobile app does not do a good job of clarifying conversations through push notifications
- Because Drift is meant to lower barrier to entry we are missing things when calls are booked (full phone numbers, contact info, names, etc.
Drift Usage by a Response Sales Team!
- Prospect screening on website
- Email cadence automation
- Website chat
- Removing prospects from and email cadence isn’t intuitive.
- Grammarly does not work within the website chat. Would love it if it did.
- Mobile app could use some work.
Better lead gen with Drift
Drift also keeps a log of emails opened/read. This is not one of the selling features, as there are other companies that do that much better.
- Customer service: When I first started with Drift, our account rep trained me personally. We've also had several calls with our account rep now that we are going through a trial of the upgraded version, and the Drift team is super helpful.
- Ease of website navigation: UX/UI is pretty user-friendly and easy on the eyes.
- Drift makes it easy to track and engage with your key accounts.
- If a person is looking at your site via mobile phone, their company name will not appear.
- When you click on a link via Drift, it takes you to that link in the same tab, which can kick you out of a chat. (Ex: When you want to look at the same page the website visitor is looking at.)
I do not think this should be used as a chat support system/Help Desk.
Drift reveals ops in real time!
- Chatting with potential clients helps us keep our skills up to date, and makes sure that we are attentive to everyone visiting our website.
- Most of the time, business owners are to0 busy to take a call, but with Drift on our website, we can respond to them then and there without disrupting their business day.
- Not really much to improve on-- the app does what I need it to do, and all the other reps here agree.
- A cool feature would be to integrate a calendar setting that can allow meetings to be booked within Drift.
Good Customer Service and Support Chat
- Customer service and support chat
- Tracking leads
- Basic automation
- App was buggy at times
- Notifications were occasionally delayed
Drift turned our website into a Lead Generation machine
It also allows us to keep track of our history with every individual user, such as how many times they've been on the website, the personal and contact details, which we can then feed to our CRM once we determine someone is a Sales Qualified Lead (SQL).
- Inbound Lead generation, by automatically targeting prospects or qualified visitors and beginning a conversation with them.
- User support system, by allowing visitors or app users to ask and get replies to specific product/service related questions they might have.
- Lead nurturing, by sending automated email campaigns to users who are deemed as MQLs, but need a little extra push before they convert into SQLs.
- Pricing plans. Their pricing page does not offer a good comparison of different plans and pricing depending on the number of users from the buyer's side, as the monthly plan can change based on that number.
- Backend User Interface. Some more specialized options (e.g. starting a nurturing campaign) are hidden and could have been able to locate and use.
- They do not support having access to multiple Drift accounts under the same email, which is a pretty common feature for most of the players of the marketing market (e.g. Mixpanel, Intercom, Hotjar).
- They do not have as many templates for automated user communication/campaigns as they could.
Drift is not well suited to replace a company's CRM as soon as the lead has been deemed SQL, especially for larger companies, as it lacks many of the features that typical CRM platforms have.
Lastly, while Drift is really good for support, since it supports live as well as asynchronous communication with website visitors/users based on their email address, it does not provide the option of creating an automated FAQ database which could serve pre-answered questions to users.